LANDO // STARBURST

Concept pitch of visual content strategies for Starburst featuring F1 superstar Lando Norris.

BY WAY OF INTRODUCTION…

Our shop on historic Main Street in Bountiful, Utah focuses on artful visual content creation and curation. From concepting and ideation through execution and delivery we maintain a specialization in creativity and beauty, with a focus on the story. We are not marketers or branding guides but rather artists and inventors– storytellers –poised to craft and create through word, image, sound and soul.

WE ARE RAMBLE.

All below concepts have a behind-the-scenes element.

All below concepts have a behind-the-scenes element.

CONCEPT #1 - “Walk The Track” + BTS CONTENT

This cinematic spot follows Lando Norris walking a silent track before a race, studying every subtle detail—surface changes, wind, grip—revealing how winning isn’t just about speed, but about understanding thousands of scattered variables. As those physical insights transition into abstract data streams, the story becomes a metaphor for Starburst, showing how enterprises, like drivers, must unify fragmented information to perform at their best. With AIDA bringing all data into a single, clear view, the message lands: when everything is connected, you don’t just drive the track—you win the race. You could also match some of these movements of Lando with CEOs and Business Leaders throughout the year… as they walk their business halls, pick up papers etc to match Lando’s movements.

Sample References : MLB “This Is Baseball”

  • OPEN ON:

    Early morning haze hangs over an empty Formula 1 circuit. The grandstands are silent. Wind brushes across the asphalt.

    WIDE SHOT — a lone figure steps onto the track: Lando Norris.

    NARRATOR (LANDO V.O.)
    Before the lights go out… before the engines scream… before the world sees the result—
    there’s the walk.

    CLOSE-UP — Lando’s hand brushes the surface of the track. Fingers grazing the asphalt.

    (LANDO V.O.)
    Every inch matters.

    CUT TO:
    Lando crouches at Turn 1. He studies the camber. Looks at the apex. Runs a hand along a painted curb.

    (LANDO V.O.)
    The grip here is different.
    The wind hits harder on this straight.
    This corner tightens more than it looks.

    INSERT SHOTS:

    • A slight crack in the pavement

    • Rubber marbling off the racing line

    • A gust of wind rippling a trackside flag

    (LANDO V.O.)
    Thousands of tiny variables.
    Scattered. Disconnected. Easy to miss.

    Lando stands. Looks down the full stretch of the circuit.

    (LANDO V.O.)
    But the drivers who win…
    don’t just see the track.

    They understand it.

    MATCH CUT TO: DATA VISUALIZATION
    Abstract streams of data begin to overlay the track—speed, tire temps, braking points, wind vectors.

    (V.O.)
    They gather everything.
    Every signal. Every condition. Every edge.

    And bring it together.

    CUT TO:

    A sleek interface appears—representing Starburst.

    (V.O.)
    That’s what Starburst does for the enterprise.

    DATA STREAMS EXPAND:
    Clouds, data lakes, warehouses—fragmented systems lighting up across a digital landscape.

    (V.O.)
    Your data lives everywhere.
    Different systems. Different formats. Different speeds.

    The streams begin to converge.

    (V.O.)
    AIDA brings it together.

    VISUAL:
    Data aligns into a unified layer—clean, fast, accessible.

    NARRATOR (V.O.)
    So you’re not guessing.
    You’re not reacting.

    You’re driving with precision.
    Because when every data point is connected…

    You don’t just drive the track… you win the race.

    F1 Sound FX cars winning over top of Starburst logo animation

    “Unify your data. Drive faster decisions.”

CONCEPT #2 - “ART DIRECTOR” + BTS CONTENT

Set during a high-end photoshoot for Lando Norris’s apparel brand Quadrant amongst old vintage race cars, the spot draws a parallel between creative direction and race preparation and enterprise awareness. Since Lando is also a photography aficionado, he’s seen taking some initiative in the creative direction as well as business analysis. As Lando refines details on set, he explains how the same mindset applies to business—using Starburst and AIDA to explore and understand data ahead of time. By framing data analysis as “a complete picture” – of the track or the business – the concept shows how better preparation leads to sharper decisions, clearer execution, and ultimately, better performance.

Sample References : Lando For Hilton, Lando For Hilton BTS, CapitolOne

  • OPEN ON:

    A stylized studio/track shoot. Vintage race cars gleam under soft lights. Crew moves with purpose.

    SFX: Camera shutter — flash, flash.

    Lando Norris stands just off set, with his own camera in hand, reviewing the scene. A model leans against a classic red car.

    PHOTOGRAPHER
    Alright, let’s try another—

    LANDO (stepping in, thoughtful)
    What if we switch to the blue shirt against the red? More contrast. (Lando snaps a shot with his camera and shows the crew)

    The photographer loves it, the team adjusts.

    LANDO (V.O.)
    In everything I do—on track or in business—
    the more I can see what’s ahead, the better I perform.

    CUT TO:

    Lando with his team reviewing dashboards and insights from Starburst. AIDA with clean, modern interface. They point, discuss, refine.

    LANDO (V.O.)
    Using AIDA, we can ask questions of our data—
    see what’s coming, spot what others miss. Really helping us get a better focus on our business.

    INTERCUT:

    • Adjusting lighting on set

    • Reviewing data outputs

    • Fine-tuning creative direction

    LANDO (V.O.)
    Starburst captures the whole picture, every detail at full resolution, right at our fingertips.

CONCEPT #3 - “The Intern” + BTS CONTENT

A comedic office spot follows Lando Norris on his first day, mistakenly searching the office for a person named AIDA. After hilariously questioning coworkers, he discovers AIDA is actually a powerful data assistant by Starburst on his computer. As he begins rapidly pulling insights, the entire office rallies around him in excitement, or so he thinks. Lando unlocks fast, accessible answers for every team with the help of AIDA. The spot blends humor with performance, ending on a playful racing-style punchline that reinforces speed, confidence, and winning with better data.

Sampe References : “This Is SportsCenter”

  • OPEN ON:

    Office hallway. Bright, modern.

    Lando Norris exits a conference room, grinning.

    BOSS (O.S.)
    We’re excited to have you on the team, Lando. Reach out to AIDA if you have any questions. Thanks, pal!

    LANDO (under his breath, confused)
    AIDA? Who’s AIDA?

    CUT TO:

    Lando weaving through rows of cubicles.

    LANDO (rapid-fire, not waiting for answers)
    Are you AIDA?
    (to another) Who’s AIDA?
    (to someone else) AIDA?

    People try to respond—he’s already moved on.

    BREAK ROOM:

    A guy mid-bite of pizza. Attempts to answer, with full mouth “Staaarrburssst”

    Woman eating salad right next to him

    LANDO
    Are you AID… (looks at name badge that says “JUDY”) Nope!

    Lando Standing in front of Water Cooler. Comedic beat.

    LANDO

    Definitely not AIDA

    CUT TO:

    Lando drops into his chair at his cubicle, slightly defeated.

    LANDO (muttering)
    Who is AIDA…

    He looks up.

    On his screen: AIDA — cursor blinking, ready.

    BEAT.

    LANDO (lights up)
    AIDA!

    MONTAGE:

    Typing rapidly. Questions firing off.

    Data populates instantly. Clean answers. Visual insights.

    Lando imagines coworkers start noticing. One leans over. Then another.

    Soon, a crowd gathers—energy building like he’s on the track.

    SFX: Murmurs turn into cheers. Over the top crowd sound FX.

    Lando keeps typing—answers flowing.

    The crowd erupts.
    Someone pops champagne and starts spraying everyone in the cubicle like the winner’s circle. Lando’s hands go up in triumph just as his boss comes into his cubicle and all the people, confetti, etc disappears.

    BOSS

    Hey there, Lando! I see you met AIDA! Pretty amazing stuff eh? Say, would you mind taking the company van to pick up catering for the office today? And throws Lando the keys.

    LANDO

    Absolutely! (With a big grin on his face)

    CUT TO:

    STARBURST AIDA UI / EXPLAINER MOMENT

    VO (LANDO or NARRATOR)
    AIDA lets your entire team ask questions of your data—
    and get fast, clear answers.
    No bottlenecks. No guesswork. Just insight—when you need it.

    CUT BACK TO:

    Boss in the office.

    SFX (O.S.): Tires screeching loudly from the parking lot below.

    The boss slowly looks up… concerned.

    CUT TO BLACK.

THANK YOU!

We always love any chance we get to turn the creative gears, and we appreciate the opportunity to pitch these concepts and ideas to you. Please feel free to reach out and explore more ideas or brainstorm different approaches to any of the above concepts or behind-the-scenes elements.